According to the New York Times 82% of B2B new business development is based on personal trust. None of the current sales intelligence tools can measure trust. And none can help to increase personal trust. Inguro does! How do we calculate who to trust whom and how much? We analyse the extended LinkedIn network of the salesperson. Our proprietary algorithm looks at many data points including: shared testimonials, if people worked at the same companies, studied at the same schools, lived in the same locations, how often they liked and commented on each other posts, voted on skills, and the frequency of exchanged messages and more. Why does it matter? Because with personal trust sales people win customers that buy faster and stay longer. Inguro drastically decreases CAC and sales cycle length while increasing LTV.