KF
Kathleen Frisbie
Vice President Marketing | Mcclennan Group at Mcclennan
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Work Experience
Vice President Marketing | Mcclennan Group
Oct 2023 - Present · 1 years and 2 months
Oct 2021 - May 2023 · 1 years and 7 months
Ibm Analyst Relations: Globalization Manager
Jan 2022 - May 2023 · 1 years and 4 months
Digital Transformation Catalyst | Agency Roster Development & Management
Oct 2021 - Jan 2023 · 1 years and 3 months
Company Details
11-50 Employees
http://mygoodlife.ai The story of MyGoodLife (MGL) begins with the McClennan Group (McCG), a digital innovation agency dedicated to helping clients better understand their customers' needs and desires, guiding them throughout the process of creating digital products. Throughout our journey, we have collaborated with major corporations such as Humana, Blue Cross Blue Shield/CareFirst, Holiday Retirement, Black Health/Gilead, IBM, Vanguard, among others. We have solidified our reputation as experts in human-centered design. However, our passion for healthcare innovation remains steadfast. Leveraging our consulting experience and burgeoning healthcare expertise, we gave birth to MyGoodLife.ai. MyGoodLife creates healthcare journeys that build an emotional connection with end users. We focus on knowing the user, understanding their needs and relating back to healthy lifestyle decision making + MyGoodLife.ai - We use generative AI to create highly targeted and compliant messaging that drives patient engagement. By establishing non-clinical data points on the end user, we engage them with hyper-targeted communications that drive real outcomes. In our 3 year pilot with a Top 5 Healthcare Payor, we proved that gaps in care could be closed through highly targeted messaging (average 9.4% gap closure over 9+ measures) compared to customers who opted out of MyGoodLife messaging. + 100,000 Medicare Advantage users + 26% increased breast cancer screenings + 45% increased statin use in persons with diabetes + 9.53% increased annual wellness visits
Year Founded
2010
Social Media
Linkedin
Industry
Business Consulting and Services
HQ Location
110 East 25th Street New York , NY 10026, US
Keywords
igital productsgile product developmentbusiness strategyigital marketingrtificial intelligencehealthcarefinancial serviceshealth insurance
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