Who What Wear is an international fashion company known for its digital fashion publication — whowhatwear.com. The brand was founded in 2006 by Hillary Kerr and Katherine Power and includes the chart-topping podcasts Second Life and Who What Wear with Hillary Kerr, both hosted by Kerr. Headquartered in Los Angeles. Who What Wear is now part of Future US LLC, an international media group and leading digital company.