Women control 80% of consumer spending, yet don't feel advertisers understand them. Could it be because only 3% of advertising creative directors are women? Started as a passion project to spotlight a huge business opportunity in advertising -- the lack of female creative leadership + its impact on connecting with an overwhelmingly female marketplace -- The 3% Conference has exploded into a 1,200-person, 2-day fall conference, traveling one-day "MiniCons", an agency Certification Program, proprietary research, customized agency consulting packages, a vibrant online community of 40,000, a student scholarship fund, and more.