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Katharine Longo
Director Of Marketing And Strategy at Longplay
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Work Experience
Director Of Marketing And Strategy
Jul 2022 - Present · 2 years and 5 months
Head Of Marketing
Aug 2021 - Jul 2022 · 11 months
Director Of Marketing
Jan 2021 - Jul 2021 · 6 months
Company Details
11-50 Employees
Longplay is a full-service retention & lifecycle marketing agency for DTC e-commerce brands, specializing in email & SMS. We've generated over $30M in email revenue for DTC brands from pre-revenue to $500M+ in annual revenue. We've helped brands such as Dr. Squatch, oVertone, Groove Life & more nurture, convert & retain customers through email marketing. We partner with our clients as an extension of their internal team by handling: -Strategy development - Email marketing calendar planning - Promotion & product launch email strategy planning -Copywriting -Design - Klaviyo implementation - Multi-platform testing -Analytics & reporting - A/B testing - Website pop-up optimization ""Working with Longplay was literally the difference maker in my brand’s survival. I purchased the company as a turnaround project, and revenues were quickly falling when we engaged Longplay. Their fast work and expertise quickly cemented email as our most profitable channel. Adding in multiple variations of different flows was really a game changer for us because this is an excellent way to increase conversion on already paid-for traffic. The team at Longplay delivers on time and best of all does not require significant oversight or hand-holding. As we like to say in the military, they are truly a fire and forget solution." - Mike Brown, CEO of Brute Force "In preparation for Black Friday and the holiday season, Longplay did a great job helping us to create a strategic and comprehensive email strategy. Longplay not only executed but helped refine which customers to target, when, and how best to get their attention. The team was able to provide both a significant amount of strategic support as well as the ability to independently execute. We would not have had the same level of success without them." - Josh Friedman, VP of Growth & Marketing at Dr. Squatch Interested in working with us? I'd love to hear from you at hello@longplaybrands.com.
Year Founded
2019
Social Media
Linkedin
Industry
Advertising Services
HQ Location
Greater Phoenix Area,Western US
Keywords
email marketingemail strategycopywritingecommerce marketing
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