Transforming relationships between people and brands. NewTerritory is an independent brand experience studio founded in London. From crafting inspiring visions, strategic directions, and mapping user journeys, to designing immersive physical, service, and digital experiences, we infuse every project with creativity and precision. Through prototypes, visualisation, and the art of compelling storytelling, we transform ideas into unforgettable, vibrant realities. We partner with some of the most innovative companies in the world, helping to build brand equity and foster loyalty with both customers and employees.