Northwest Arkansas' home for news, weather and Razorback sports on KNWA and Fox 24. Ft Smith-Fayetteville-Springdale-Rogers, AR is the 100th-largest DMA in the United States, with a population of approximately 735,000 and 290,000 television households. Cable/ADS penetration in the market is estimated to be 90% (53% wired, 38% ADS) The Ft Smith-Fayetteville-Springdale-Rogers market is expected to grow at a compound annual rate of 2.75% through 2011. The largest employers in this market are Wal-Mart, Tyson, and J.B. Hunt. Source: TVB, BIA Financial Network, Inc., Market Report 3rd Edition, 2007.