LifeStreet makes in-app advertising work for the world’s biggest performance marketers. Nero, our AI-powered media buying platform, combined with our creative solutions and performance expertise, optimizes towards any desired outcome to maximize ROAS at scale. LifeStreet’s proprietary deep learning models drive more effective bidding, enabling higher user quality, and 50% more ROI than traditional machine learning models. By adjusting bids based on each impression’s unique value to the advertiser, LifeStreet is able to achieve greater cost efficiency. The company was founded in 2009 with the vision of becoming the most intelligent, transparent, and accessible mobile marketing platform and is headquartered in San Francisco, California.