Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA. They instilled family values like honesty, integrity and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. Since 1977, MidwayUSA has maintained an unyielding focus on Customer Satisfaction and continues to offer JUST ABOUT EVERYTHING® for Shooting, Hunting and the Outdoors. A proponent of the use of Modern Management Practices in business management, MidwayUSA received the Malcolm Baldrige National Quality Award in 2009, 2015, and 2021, and is one of only two organizations to earn the award three times since the first award cycle in 1988. MidwayUSA was also a recipient of the Missouri Quality Award from the Excellence in Missouri Foundation in 2015, an award also received in 2008. MidwayUSA has deployed both Lean and Six Sigma practices internally and has received ISO Registration, receiving ISO 9001:2000 in 2008 and 9001:2008 in 2009, 2011 and 2014.