From its founding in 1995 to its acquisition by Moroch Partners on the occasion of its 20th anniversary in 2015, imc² was an iconic, first generation digital marketing agency that produced pioneering digital, social and mobile innovations for leading brands like Procter & Gamble, The Coca-Cola Company, The Campbell Soup Company, Johnson & Johnson, Louisville Slugger, Pizza Hut, Samsung and Wells Fargo. At its peak, imc² was recognized as the largest independent, privately held agency in Advertising Age's "Top 50 Interactive Agencies" list, ranking overall at No. 10. The agency was ranked as a "Leader" and received the highest overall score for the strength of its Strategy offering in the Forrester Wave Report on Digital Marketing Agencies. Its work for P&G's Secret brand and Radio Shack was recognized with back-to-back Forrester Groundswell Awards. Following the 2013 publication of "Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results" co-authored by Bob Garfield and imc² founder Doug Levy, the agency rebranded as MEplusYOU and focused on purpose-driven marketing, heralding the beginning of what the agency dubbed the Relationship Era of marketing. During its twenty years of operation, imc² was a venue that enabled thousands of highly talented people to begin or advance their digital marketing careers. That many of them have gone on to become leaders of the industry will remain imc²'s enduring legacy.