Pal Insurance is a respected, multi-generational advisory firm that has been proudly sharing knowledge and ingenuity with Canadian entrepreneurs and families for over 45 years. Engage in bespoke estate planning driven by principles and practices that deliver performance: enhancing wealth and legacies. VISION Authentic and respected, a leader in bespoke insurance and estate planning for prominent multi-generational families and leading entrepreneurs. MISSION Mindfully empowering Canada’s wealthiest families to harness the full potential of insurance and estate planning strategies with trusted, innovative solutions. PURPOSE Confident, curious, and conscientious knowledge-sharers, committed to navigating the complexity of transferring wealth to engineer family legacies.