A Life in a Day is an around-the-clock immersive experience that integrates with your daily routine to deliver a visceral insight into patients’ lives. Does your organisation strive to be patient-centric? Do you want to “put the patient first” and demonstrate this commitment to your people, stakeholders and customers? This unique, global simulation measurably increases patient insight, understanding and empathy. Created for: Pharmaceutical companies Healthcare professionals Patient advocacy groups Journalists Policy makers The experience is delivered through a combination of 3 elements: 1) Interactive APP 2) Live Role Play 3) The Kit