Personal, Team and Corporate Branding What do people say about you when you leave the room? This, like it or not, is your personal brand. In today’s crowded talent marketplace, the strength of who you are and how you communicate needs to be quickly and easily understood so people can identify and invest in the unique value you bring to their world. In business, your brand is your reputation and your promise of a repeatable, unique value experience. Therefore, those who identify and communicate stand-out qualities that make them interesting, relevant, stronger and more valuable than their competition will be more likely to win and maintain brand loyal customers.