Founded in 2006 at their kitchen tables by mothers, friends and fashion enthusiasts Sophie Worthington and Lucy Enfield, ilovegorgeous designed beautiful clothes for gorgeous girls from 0 - 15 years. After 10 years of building a successful girlswear brand the pair decided to launch their first boys collection in Autumn 2016 and rebranded the company to Wild & Gorgeous. Today, Wild & Gorgeous is an affordable luxury childrenswear brand designing clothes and accessories for girls and boys from 0 up to 15 years with two independent shops in London's prestigious Notting Hill and Primrose Hill, an e-commerce site and 150 stockists across the world. "With children of our own we wanted to design clothes for our girls that they would love wearing and above all bring the design aesthetic and attention to detail of the adult womenswear market into the childrenwear market. Our unique approach to design has rejuvenated the childrenswear market in going beyond the purely functional and enabling children to have a voice in how they express themselves aesthetically. We believe fashion should be fun and full of choice no matter how old you are."