Garden of Words was founded in 2007 as the first PR and marketing communications agency in Poland and one of the first in the world specializing in female communication codes. Today, the female consumer potential is as much of an opportunity as it is a challenge for business. According to the Boston Consulting Group women around the world make up to 80% of all purchase decisions. The latest report on women in Poland* has shown that 76% of all purchase decisions are made by or in participation with women and as many as 88% of these women make the daily household purchase choices. Based on this knowledge and the ability to use gender communication codes, Garden of Words efficiently targets both men and women alike using strategies that strongly focus on gender-based market research and segmentation. In the past 5 years Garden of Words has created a respected and recognized brand with a wide portfolio of clients, including the largest and most renown companies in the world. The agency has also been appreciated internationally and is a two-time CSR category winner of the prestigious Stevie Awards, the world's premier business awards ("Business Oscars") for campaigns carried out in 2011 and 2012. As a result of the abovementioned successful activities, in 2012 the sister agency Garden of Words TTL was founded. The company focuses exclusively on marketing activities.