General Trading Company (GTC) is among Saudi Arabia's largest importers and distributors of consumer products representing major international principals including Colgate-Palmolive, Mondelez, Lindt, Ebro, Bavaria, and Bazooka. Founded in 1954, GTC is one of The Olayan Group's oldest and largest companies. It markets hundreds of branded product lines and numerous category leaders, including food products, personal and dental care products, and confectionery. GTC serves all main regions of the Kingdom from its branches in Al-Khobar, Riyadh, Jeddah and Abha. In response to more discriminating consumer tastes and ever-increasing competition in the region, GTC is committed to maintaining the highest standards. Management with world-class talent, recruited from some of the leading branded-goods companies, and a professionally trained sales team give brand partners full product support for building brands and increasing market share in KSA. With the growth of hypermarkets and convenience stores in Saudi Arabia, GTC has extended its distribution network beyond traditional stores, and the company continues its exploration of new ways to serve towns and villages away from major metropolitan areas. In all its activities, GTC remains best-in-class of Saudi consumer products distribution.