Yapital is the first European, cashless cross-channel payment solution designed with modern commerce in mind. Customers can use Yapital to make cashless payments across all channels, whether it be in-store, mobile, online or by invoice. Founded in 2011 as a wholly-owned subsidiary of the Otto Group, Yapital launched its new service in 2013. Yapital is simple, fast and secure. Following a one-time registration via smartphone or web browser, Yapital is ready for immediate use. In addition to making payments, consumers can send and receive money – thanks to guaranteed real-time transactions, meaning the money arrives within seconds. Yapital was a European business, licensed as an Electronic Money Institution in Luxembourg and therefore complies with strict legal and regulatory requirements. In its efforts to uphold these high-standards as well as to safeguard its customers’ money and financial data, Yapital employed state-of-the-art data-centers, used latest encryption technologies, and incorporated world-class risk management tools and procedures. Payments with Yapital were transferred in real-time, leading to process reliability and a reduction in administrative costs for business partners. Yapital seamlessly integrated all retail and service channels, converting marketing channels into actual sales channels.