SMIT stands for Studies in Media, Innovation and Technology. Our research group is part of the Vrije Universiteit Brussel and imec. We conduct fundamental, applied, and contractual research on IT, media and policy. SMIT consists of two programs. The Data & Society program specializes in qualitative and quantitative research, policy, and user research in the fields of digital health robotics, digital inclusion, smart cities, IoT, data protection, and privacy. The Media & Society program specializes in various policy, market, and user research methods in the fields of national and European media and competition policy, cultural diversity, public broadcasting, the sustainability of creative industries, immersive media, data and valorisation, and media literacy.