The label focuses on being multi-cultural & using varying techniques and materials, not limited to a particular style to cater to a large audience of new age consumers. The core comprises of an integration of design as a celebration - an eclectic mix of simple textiles and materials with detailed surface treatments or vice versa which fit in harmony despite their contrasting natures. In its essence it is a re-interpretation of materials and their function at every step depending on the need, always re-using and recycling, creating heirlooms that are passed down through generations.