Best Deal TV is a celebrity-driven 24/7 home shopping channel founded by Bollywood superstar Akshay Kumar and entrepreneur Raj Kundra with categories like Lifestyle, Home, Fashion, Health & Beauty where products are exclusive, aspirational and above all, affordable.All products go through vigorous Quality Lab tests before obtaining approval. Best Deal TV offers the perfect combination – of quality products and celebrities endorsing them on the same platform. It is the perfect example of a ‘Product-Celebrity Match.We have quality-approved products with celebrities, and by controlling the end-to-end supply chain we ensure savings for our customers that guarantee they, literally, get the Best Deal. This channel is in the unique business model, which combines focused multi-channel sales with integrated marketing, media and distribution through the power of well-known Indian celebrities. Best Deal TV specialises in sourcing quality products and pairing them with celebrities who will promote them direct to the consumers via the 24/7 channel