The story of our brand, a story of love... When we started Moooi in 2001, we promised each other to become a legendary brand. No one can create a legendary brand by doing me-too products or branding, for that reason we have developed our own fresh approach to product and style. Exclusive, daring, playful, exquisite and based on the belief that design is a question of love. We don't tell designers what to do, we listen to what designers want to make, try to realise their dreams. Eclectic and always on the edge of commercial reality and cultural interest. To trigger, to create conversation pieces which make your environment more special. To create an extra ‘O’ in terms of value and beauty!