We are Scandinavian outdoor brands with a strong outdoor heritage united in a group. We are approx 70 member companies joint together. SOG was founded in 2001 as an industry initiative to serve outdoor retailers and media in export markets. It unites well-respected outdoor gear manufacturers from all five Nordic countries: Norway, Sweden, Finland, Denmark and Iceland. With the heritage and traditions of Scandinavia. We make premium outdoor products, with innovations created from challenges of our demanding nature. We strive to do good, for people and for nature. We do this with passion and joy. Together.