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Karin Eftink
Associate Director at Datassential
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Work Experience
Associate Director
Feb 2022 - Present · 2 years and 10 months
Senior Research Manager
Mar 2020 - Feb 2022 · 1 years and 11 months
Senior Research Manager
Oct 2006 - Feb 2020 · 13 years and 4 months
Company Details
51-200 Employees
Datassential is the leading food and beverage intelligence platform providing guidance on trends, competitive benchmarking, and sales intelligence. Through a suite of AI-powered solutions, an intuitive UI, and proprietary data, the food and beverage ecosystem relies on Datassential to more effectively develop, market, and sell their products. Founded in 2001, Datassential powers insights and sales intelligence for brands including Burger King, DoorDash, General Mills, Land O’ Lakes, Pepsi, Starbucks, Target, and more. At Datassential we celebrate foodies from all over the world and create a welcoming culture where people research, study, and learn about food trends. We’re committed to being the best in the industry and that means celebrating various perspectives and experiences, learning from each other, and passing on that knowledge to our clients. Food brings people together, and there’s room for everyone at Datassential’s table.
Year Founded
2001
Social Media
Linkedin
Industry
Information Services
HQ Location
Chicago, Illinois 60607, US
Keywords
InsightsFood & Flavor TrendsNew Product TestingBrand MeasurementPrice OptimizatioMachine LearningUser InterfacesFood DatConsumer TrendsInnovatio
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