- POV has been operating in the Egyptian market since 2015. It started off as a full fledged local boutique covering all primary research modules and methodologies, with full force in house CATI center , Data processing team and softwares - POV started its path from Egypt, conducting research in Egypt and expanding our services now to the MENA region & globally • POV started to increase its services to be the only revolutionary local boutique serving retail audit in Egypt with full in-house field force and top-notch researchers. • Adapting the local boutique module, POV balance the equation of Efficiency and Expertise serving the multinational agencies’ standards in an agile, cost and time efficient way. • POV has its field partners in North Africa, Sub-Saharan Africa, Middle East, South Asia and Southeast Asia