On the best day of your life...and every day of your life. The Donna Morgan brand is as multi-faceted as the woman who wears it. Understanding a woman's need and desire for dresses that reflect her individuality, fit her lifestyle and flatter her shape is both a passion and a priority of Donna Morgan. Our commitment to creating looks without compromising quality for value - in style, fabrication, and attention to detail - is unwavering. Imagination and innovation combine to produce translatable trends that any women can wear with confidence. Our collections have always catered to that idea, providing her with designs she can rely upon for contemporary style, ease, and sophistication - luxury looks that won't break the bank - and offer a longevity that lives well beyond a season or two. Since its launch in 2007, Ali Ro has been creating fun, feminine styles for the contemporary consumer. Kathleen McFeeters, founder of Ali Ro, created the label’s moniker as an acronym of her teenage daughter and mother’s names. The Ali Ro woman embraces an effortless simplicity. She possesses a youthful exuberance, combined with a sophisticated sense of style. Her packed social calendar requires an upbeat wardrobe that can keep up. Beautiful draping, bright colors, artistic prints, soft silks, and frilly details have made Ali Ro’s signature style the life of the party. With a fashion forward range of flattering silhouettes for a variety of shapes and ages, Ali Ro knows how to make women look chic and alluring. Dresses are playful and pretty, yet utterly appropriate for every occasion. Fusing the bold and ethereal, carefree and serious, Ali Ro’s dresses are the modern woman’s wardrobe essentials.