Protecting children is at the heart of everything we do. For over 25 years, since the early days of the internet, our job has been to help child victims of sexual abuse by hunting down and removing any online record of the abuse. How we do this Tech-for-good.We build cutting-edge tech tools designed to make it easier to identify and remove online images and videos of child sexual abuse. In short, tech to protect kids. Our team of human analysts. Tech companies and law enforcement worldwide trust the assessments, experience and knowledge of our extraordinary team of people. Working together. With international partners in government, law enforcement, reporting hotlines, charities and the tech community we work to stop illegal images of children being circulated again and again. We share vital information that could lead to the rescue of a child from terrible abuse. IWF Hotline. This gives people a safe and anonymous place to report suspected online images and videos. When we started in 1996, 18 per cent of child sexual abuse imagery online was hosted in the UK. Today, thanks to our Hotline, it’s less than one per cent. We’re proud of that.