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Karen Olson
Direct Marketing Consultant at Spectrum Marketing Companies
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Work Experience
Direct Marketing Consultant
Jan 2022 - Present · 2 years and 11 months
Sr. Account Executive, Direct Marketing Strategist
Nov 1998 - Jan 2022 · 23 years and 2 months
Allegra Marketing Services
Sr. Account Executive
Nov 1998 - Apr 2018 · 19 years and 5 months
Company Details
Spectrum Marketing Companies is a nationally recognized direct marketing company with a over 30 year history of driving superior results for clients. Located in Manchester New Hampshire, Spectrum works with over 4,000 clients with over 70% of business conducted outside of its local market. Client segments include; retail, non-profit, education, health & fitness, furniture, political, healthcare, automotive, powersports, hardware, entertainment, dental & orthodontic, and home services. Franchises, buying groups and chain stores are also a key area of strategic focus. The company differentiates itself by delivering direct mail centric solutions wrapped in digital technologies that provide enhanced campaign performance, tracking and attribution. Direct mail as an industry has experienced a resurgence in recent years to the point that the DMA (Data & Marketing Associations) has stated its response levels are at, “the highest in recorded history”. These strategies are further supported with additional services that offer coordinated point-of-purchase materials, signage and printed collateral that deliver a complete omni-channel marketing experience for its clients and the consumers they engage with. Spectrum believes in being data-driven in all aspects of its approach including; its planning methodologies, campaign execution and post campaign analysis. Our focus is on RESULTS and delivering our clients cost-effective marketing solutions that offer superior performance that can be constantly evolved over time based on the tools we deploy in our process. Spectrum’s mission is to provide our clients with a superior return on investment for every marketing dollar spent.
Year Founded
1991
Social Media
LinkedinFacebookTwitterInstagram
Industry
Advertising Services, Printing Services, Printing & Marking Services, Custom Manufacturing & Fabricating, Marketing Support Services, Aluminum Exhibits, Marketing, Services, Advertising Agencies, Advertising
HQ Location
95 Eddy Road Suite 101 Manchester, NH 03102, US
Keywords
Direct MailPrintingLarge Format SignsGraphic DesigPublishers of Spectrum Monthlyirect marketingirect mail marketingweb retargeting adsemail marketingcross-media marketing
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