Based in London, Armit Wines is a wine merchant for discerning customers, articulated through our carefully curated wine selections. When John Armit founded the business in 1988, he was not afraid to challenge the norms and his role in transforming how the wine industry operated was pivotal. He pioneered the practice of buying directly from producers and building long standing personal relationships. Some of which are now over 25 years long. Today, we continue to embody John’s original philosophy and we are proud of our enviable portfolio. We start relationships and make connections between our customers and suppliers, inspiring discerning people around the world to discover and enjoy fine wines. We encourage curiosity and innovation, are generous with our knowledge, adventurous with our tastes and above all, create excitement in the fascinating and exhilarating world of wine. We continue to represent a global roll call of extraordinary wine estates including Tenuta San Guido (Sassicaia), Tua Rita, Giacomo Fenocchio, Fattoria Le Pupille, Romano Dal Forno, Querciabella and Bruno Giacosa from Italy as well as established icons of the fine wine world such as Château Lafleur, La Rioja Alta S.A., Diamond Creek, Champagne Gimonnet and Champagne Geoffroy. We also have very close relationships and regular allocations of fine wines from many estates including Domaine Leflaive and Domaine Montille.