Naturedge Beverages Pvt. Ltd. is a super herb-infused beverages manufacturer headquartered in Mumbai, India. It is the parent company of brands such as Shunya and ARMR, which are present in 15,000+ leading retailers across India, as of April, 2021. Naturedge Beverages hails from the house of Baidyanath, one of India’s most respected companies and the leaders in Ayurvedic know-how over the last 100+ years. HISTORY Naturedge Beverages was founded in 2018 by Siddhesh Sharma, third generation heir to the Baidyanath Group. The brand’s name is an amalgamation of the words ‘nature’ - emphasising the use of natural, high quality herbal ingredients, and ‘edge’ - alluding to the state-of-the-art technology and facilities the company uses. PARTNERSHIPS In February, 2021, Naturedge Beverages Pvt. Ltd. introduced Bollywood actress Shraddha Kapoor as an investor-partner in the company. This would be the actress’s first time investing in a consumer goods company.