Carrot Rewards is an AI-driven wellness app and brand engagement platform that leverages behavioural economics and nudge theory to motivate and reward users for making better lifestyle choices. Carrot maximizes appeal and engagement by offering users a choice of rewards from the most popular consumer loyalty programs — in Canada, users earn Drop points, More Rewards® points, Petro-Points™, RBC Rewards or SCENE® points and more— each time they interacted with the app. With over one million users, Carrot has been recognized as 2017 Canadian App of the Year by MobileSyrup, ranked by Bond Brand Loyalty as a Top 10 Canadian Loyalty Program in The Loyalty Report 2018, one of the Top Fastest Growing Companies by Canadian Business and Maclean's Magazine, & 2019 winner of the World Government Summit’s Edge of Government Global Innovation Award. The Carrot Rewards platform was originally created in collaboration with Canadian government agencies, health NGOs and the private sector.