For almost two decades Equinox has hand-crafted some of India’s most path-breaking and memorable commercials, ranging from the evergreen Hamara Bajaj anthem to the celebrated Happydent White film and, now, the Himani Fast Relief blockbuster that is currently the rage of the fraternity. Along the way there has come together a diversity of directorial talent – Sumantra Ghosal and Ram Madhvani – who, between them, have the maturity and range of experience to shine in every cinematic genre. But Equinox is not resting on its laurels. We are constantly on the search for new talent. And this has led us to add two new directors to our roster: Naren Multani and Deb Medhekar. It is a strength that has not gone unnoticed. Over the years Equinox has worked with every major client and every major advertising agency in the country. Emotional, slapstick, earthy, stylish, classical, contemporary – we have done it all. (Some of it even began with us.)