Indian Council Of Ceramic Tiles And Sanitaryware The Indian Council of Ceramic Tiles and Sanitaryware (ICCTAS) is a registered body, founded in 1990 and based in Delhi, India. The purpose of ICCTAS is to spread awareness on the benefits and attributes of ceramic tiles and sanitaryware, and work towards establishing standards in quality, service and customer orientation in the industry. Members of this council are all leading brands and organizations in the industry, who follow the standards set by ICCTAS.ICCTAS aims at providing, through its member manufacturing companies, high quality ceramic tiles and sanitaryware to consumers at reasonable prices. The service and quality responsibility is only taken by companies who manufacture well-known branded products. You, as an aware and esteemed customer, are urged to buy only branded products that give you this assurance. Remember, Brand is a sign of quality assurance.