CPC is an independent boutique agency specializing in market consulting. We are a group of passionate professionals: experienced strategic planners, brand consultants, market researchers and industry experts. We’ve been around since 2004 and today CPC consists of several teams driven by the idea of “join the dots – get the big picture”. Join the Dots and Get the Big Picture are not just catchy slogans. We believe that in order for brands to grow, they need to stay in touch with reality, which is why we do our best to get the best understanding of the contexts in which brands exist. Our job is to orchestrate all brand planning, strategic thinking and analytical activities to spring innovative insights and business opportunities for our clients. What we value most is practicality and feasibility of proposed solutions. Things we excel at are: positioning and repositioning strategies, brand architecture and portfolio strategies, NPD, optimization of communication, creative consumer research and culture analyses. Our most important clients include: Raiffeisen Polbank, McDonald’s, Play, Philips, Kompania Piwowarska (Tyskie, PU), Kraft/Mondelez , Xelion, Soplica, PZO (Polskie Zakłady Optyczne), Leroy Merlin, Axo Nobel, Bank BGŻ, Lotos Paliwa, Dogmat (Ukraine, Belarus, Moldova), Carlo Rossi, Unilever, Skoda Polska, E&Y, Bunge Kruszwica and LPP.