BeautyMnl was born out of a desire to create a space that empowers every Filipina to discover, explore, and nurture her unique beauty inside and out. We believe Filipina beauty is both diverse and distinct, and we celebrate that by encouraging self-care and fostering a community of women who are passionate about looking and feeling their best. From the beginning, it has been our mission to make every Filipina feel beautiful every single day, and it is still this dream that fuels BeautyMnl to this day. We took a leap of faith at a time when it seemed impossible to build a platform from scratch in the local digital space. It took a lot of heart and hard work, but with our merchants’ help and our customers’ trust, this labor of love is now the #1 homegrown e-commerce startup in the Philippines.