The number one job of any communication is to engage its audience. Only then, can it accomplish its true purpose: change perceptions, influence behavior, boost sales. We achieve this through our 4i's of advertising: Innovate- Execute fresh ideas with vision. Interrupt- Stand out from the thousands of other messages. Interact- Involve consumers, so that the message truly connects. Incent- Inspire consumers to act. Nationally, our integrated B2B and B2C campaigns for AGCO, Cox Communications, Time Warner Cable, Graphic Packaging International, Doosan Infracore, Aarons Corporate Furnishings, Kudzu.com, Ritz-Carlton Hotels, Ingersoll Rand, and Coca-Cola have gotten noticed and talked about. Locally we have developed brand positioning and I.D. for Community & Southern Bank, The Atlanta Streetcar, Ivy Mountain Distillery, and launched the MARTA Breeze card.