Bananas is a brand activation agency with offices in Brussels, London & Amsterdam. Creating encounters between brand & consumers is our passion and we've been doing it since 1996. In 2010 Bananas merged into Square Melon but as of 2014 it went back to its roots. 2 Strong business units service our clients with activation knowledge of Point of Sale (Shopper focus) or Point of Contact (Consumer focus). Over the years Bananas has obtained a large experience in measuring impact and return by activating brands & services for almost 20 years. The proprietary software BACS (Bananas Action Control System) has been in place since 2001 and continues to be the key data driver to plan all field executions into the smallest of details. The Belgian office is located in a modern 12.000 m² facility in Vilvoorde well equipped for today's standards to deliver the most optimal field execution.