Razor is the strategic communications, reputation and public relations agency of the M&C Saatchi Group South Africa. Razor PR was named the World’s Best New Agency by global industry magazine Provoke, beating out agencies in established global hubs such as New York and London. This is the first time ever that a South African PR agency has been recognised on such a global footing. In its 2022 annual global rankings Provoke named Razor one of the five fastest growing agencies globally, and the overall best performing agency across Asia Pacific, the Middle East and Africa. Financial Mail named is PR agency of the year in 2021 and again in 2022. It was also named African Agency of the Year at the EMEA SABRE Awards 2022 and was awarded with grands prix for best overall campaign in Africa as well as the best overall reputation management work across EMEA over the last 12 months. Globally, Razor is the most awarded agency in Africa and from Africa, having been listed as the fifth most creative PR agency in the world. We help businesses augment their influence by driving powerful conversations across traditional and digital media. Our approach is based on Brutal Simplicity of Thought - cutting away all the unnecessary to deliver strategy and messaging that stakeholders understand and respond to. When you find the right words in the right contexts, you can deliver a powerful communications approach that augments the reputations of the brands we work with.