To all of you practicing an ollie or wanting to nail a 3-pointer. To all of you spending hours in the half-pipe, staying in the court when everyone else has left, or tearing your hair with on-line gaming, but never give up. You know the road to success is paved with bruises, scratch-wounds, and tears, but you get up again. And again. You know there’s no shortcut to that trick, that jump, or that goal. Prac is for you. Because practise makes perfect. Prac’s products are made for you with high expectations on scent, design and function. You, like us, believe in dreams and are inspired of everyone fighting to achieve their goal. The name is slang for ‘practise’ because we are convinced that ‘practise makes perfect’. Prac is a global brand, made in Sweden, that follows you from where the dreams are born, until the goals are met. Prac was launched in 2021 by Swedish Caroline Forsmark, Kajsa Nilsson & Hong Kong Agency.