MARKiT is Taiwan's leading brand strategy and storytelling consultancy. Our clients range from multi-subsidiary corporations to pre-IPO disruptive startups, and we help them define their organization's core values, design differentiated strategic positioning to enter new market segments, and create powerful yet harmonious storytelling to reflect their ambitions. We focus on "complexity", which means that our clients' business structures or techniques are hard to communicate to diverse stakeholders. We simplify the brand messages and increase perception values for different target audiences, which could be potential customers, employees, investors, or business partners. Our main client industries include real estate, technology, transportation, eco-energy, medical services, and retail/consumer products. In addition to projects, we collaborate with multiple government/university incubators and startup base camps to help startups and entrepreneurs gain better knowledge of brand management and customer-driven design thinking skills. We also provide a series of trainings, workshops, and coaching for clients' brand/marketing/sales/product teams to align perceptions and skills of branding. Our mission is to discover values that make every purposeful business attractive and increase their brand value through our help. MARKiT聚好 是台灣領先的品牌顧問公司,專精在品牌策略與說故事兩個核心能力上。客戶規模從萬人集團,到高速成長的準IPO新創公司皆有,我們聚焦三個 S 的服務:從協助定義組織核心價值 (Share Value)、界定準確進入新市場的差異化策略定位 (Strategy)、到創造自信兼具內涵的說故事表達方式 (Storytelling),展現每個不凡事業的企圖和願景。 我們的客戶多數為事業架構複雜、或技術深奧難懂的產業,包地產、科技、交通、綠能、醫療服務、零售/消費品等主要領域,我們協助將複雜性簡化,以精煉的品牌訊息傳達給不同的利害關係人,包含潛在顧客、人才、投資者、與合作夥伴等,從而創造更高的認知價值。 專案以外,我們也與多個政府/大學孵化器和創業基地合作,幫助初創企業和創業家,獲得更好的品牌經營管理知識,和人本導向的設計思考能力。當然,也包含我們為客戶設計並提供一系列培訓、工作坊和顧問指導,讓組織內的品牌、行銷、銷售、產品設計團隊,對品牌有一致的認知。 我們的使命是「發掘核心價值 為每個不凡事業 創造吸引力」,透過我們的協助,進一步提升品牌價值。