Action sport is in our DNA. But what does this mean and what is action sport? For us, it’s sport that gives you a thrill and makes your pulse race. Action sport is individual, meaning that everyone can experience and apply it in their own way – whether young or old, professional or beginner. We’ve done this by transferring knowledge gained since 1999 in conventional engineering disciplines to this unconventional environment. In a freestyling world, we’ve put quality and safety first and have allowed no margin for error. Action sport is both constant and a setter of new trends. What was formerly a marginal sport and the subject of ridicule is, today, an official Olympic discipline. Action sport is more than just a stunt. It is a physical and mental orientation to a sporting experience. We have made it our mission to bring this feeling to life, to develop action sports not only at the top, but also for everyone. We established our position early on and we know our area of responsibility well. Our goal is to continue to anchor action sport in society, both with our customers and with other organizations. For this, we develop and build equipment and products tailored to the fields of bike, wake, skate and snow.