Ellay.com is a unique and engaging fashion, beauty, home and jewelry omni-channel shopping experience; delivering the very best of retail and entertainment to its customers throughout the GCC. An unrivaled customer journey, Ellay.com is bringing beauty and design to the Arab world, through Television, Online and Social Media to ensure an exciting and convenient shopping experience. Watch and listen to brand experts on a wide range of quality products wherever and whenever and at your convenience. Ellay.com is part of the HSE24 group; which operates in Germany, Austria, Russia, Italy, and Switzerland over the past 20 years reaching more than 96 million TV households.