Like most people, we hope for a better world. And, we know that to make a difference, we must do something, now. Founded in 2012 by Eddy Royal and Jade Tang-Taylor, Curative has been committed to finding interesting new ways to inspire change since day one. Eddy now leads an experienced team of creative thinkers, who are passionate about creating beautiful work that makes real impact. We spend our days working with the change-makers and the brave to help change the narrative of some of our most complex social issues. We’re lucky to work with people and organisations committed to making the world better, who are open to trying new things, and who truly value the perspectives and insights of their audiences Our work includes shaping the way that issues are presented, helping people understand what perpetuates harm, and empowering people to take their own actions for positive change.