Beautify Earth’s mission is to put an end to blighted walls and communities all over the world by empowering artists, encouraging social responsibility, and instilling community pride. Beautify Earth works with local governments, corporations, business owners, landlords, local community organizations, as well as a large network of artists and volunteers to create positive visible change to the urban fabric. There are millions of public-facing walls that need love, and millions of artists who need canvases. Art is medium and emotional math to finish the equation. When our streets feel better, our people will feel better, and our world will feel better.
We are an ongoing community project dedicated to making the world a better place, by bringing color to our neighborhoods and streets. Art has the capacity to inspire and convert frowns and apathy into smiles. When one drives down any street they have the opportunity of a joyful experience instead of looking at a dilapidated wall. Art creates change, turns a neighborhood into a community, and instills pride. We also provide education programs designed to inspire and provide a framework for undiscovered talent to flourish. The art projects attract new businesses and improve the likelihood of community investment.
Think of how many neglected properties or areas you see or know of. These are not just neglected walls but represent a lack of creativity. The exteriors of these run-down buildings portray an image of how the landlords and/or businesses perceive themselves and the community. The message that is sent is clear; they don’t care about the neighborhood and what they communicate to the people that drive by their business or building. Or, often they just don’t know any better.
Our goal is to flip the perception of bland or neglected walls worldwide, into one that sees these walls as not ok. When a can of paint and a roller is cheaper than going out to lunch, how can dirty, neglected walls in public view be so widespread? Artists are ready to pour their heart out on these walls. There are plenty of opportunities to give to your community, now is the time to act. The world needs it.