66˚North combines the longstanding Icelandic virtues of resilience, making things that last, never wasting anything, and harmony with nature, alongside modern best practices in design, production, and supply chain management to create a brand that is carbon neutral, circular-- the more it grows the more good it does—and an example of a new (yet also very old) kind of sustainable company. 66°North was founded in 1926 as a matter of survival for Icelandic fishermen and soon thereafter Icelandic search and rescue teams. Quality, durability, performance, and necessity are our enduring values due to the near-mythical challenges of the unpredictable Icelandic climate and because, as a small nation, our customers have always been our friends, family, and neighbors. Our clothes reflect the sometimes-hostile nature around us and our promise of protection for our community.