Zenzi is the world's first values-based research that is owned and operated by Aletheia Marketing and Media. Why values? Attracting loyal customers and keeping them happy is harder than ever. Not only is there more competition, but people are also more conscious of their purchases. They seek out companies that align with their needs and goals in life. Marketing based on demographics is no longer enough. Backed by over 40 years of proven academic research, Zenzi’s approach uses sentiment analysis, social listening, and surveys to help brands uncover the inner motivations of their best customers. The resulting insights become a strategic roadmap leading to more effective campaigns. Founded in 2002 and acquired by Aletheia Marketing and Media in 2021, Zenzi’s team consists of marketing strategists, academic researchers, psychologists, and data scientists. We are the creators of ValueBase™, a research tool that links people’s inner needs and desires with their communications and buying preferences. Want to learn how we can turn your customers into passionate brand advocates? Contact Zenzi at nsantillana@aletheia.com