CaliberMind is a multi-touch attribution platform that exists to help B2B marketers make sense of their data so they can make decisions with confidence. Our mission is to help CMOs make better decisions by surfacing insights from complex data with the world’s first B2B Marketing Decision Engine. Know what's driving pipeline (and what isn't) CaliberMind Attribution looks at every time people connect with your brand – like when they respond to sales outreach, visit your website, click on an ad, or interact with your product – so you can understand what works and make smart decisions that drive growth. Some of the questions attribution can answer: - Which departments are driving pipeline? CaliberMind looks at all the different ways people interact with your brand (across departments) so you can stop arguing over who gets credit and focus on bringing in more business. - When do buyers engage with us? When you can observe when different types of buyers become involved in a buying process, it becomes easier to create campaigns and content that lead to successful conversions. - What's my Return on Ad Spend (ROAS)? Our web tracker saves UTM parameters and keeps them active during a session. We can even fill in missing data once someone is identified. This helps you see what’s happening and makes the results easier to understand. - Which channels drive the highest ROI? Show how much revenue your marketing and sales channels are generating for every dollar spent. CaliberMind gives you easy access to revenue by channel so you can measure ROI.