I want to go away at Christmas, I want a beach but my husband wants somewhere with culture and architecture - where should I go?!" Inspire My Holiday was born after years of working in the travel industry led founder Olly Lomas to wonder why there wasn't a service out there answering that question. www.inspiremyholiday.com provides destination inspiration through a bespoke, unique and customer-centric search tool. Given the current average number of sites visited while researching a holiday is 38, there's clearly some noise reduction required. We know the main challenge faced by consumers trying to book a trip is a shortage of time - particularly for those whose travel group have multiple "must-haves" - for example a foodie travelling with a walking enthusiast. Travelling should be fun - and that starts with booking, so along with your suggested destinations you'll find booking options with our carefully selected partners.