VetFran is the flagship initiative of the International Franchise Association’s Foundation, a 501(c)3 non-profit, and serves as a bridge between the franchise community, our nation’s veterans and a myriad of public and private sector partners. Dating back to 1991, VetFran has been at the forefront of ensuring that franchising is a leading sector of the economy for being veteran-friendly and veteran-ready. VetFran works to educate veterans about the entrepreneurship opportunities of franchising, while working with franchisors to help them make effective veterans recruitment and hiring a core part of their values, culture and strategy. VetFran also maintains the only nationwide grassroots network of veteran franchisees which empowers them to share their positive stories with other veterans, the public and lets them connect with each other.