Since 1995, Applied Finance has a proven track record of systematically identifying mispriced securities. The process begins through the lens of our Economic Margin® framework, removing accounting distortions for a complete, and standardized, view of a company’s underlying economic performance. Unlike accounting measures, economic performance can be compared over time, firms, and across industries. With every investment decision, we focus on answering two critical questions: What is a firm’s economic performance? What is a firm worth? The Economic Margin® framework is more than just a performance metric as it encompasses a valuation system that explicitly addresses the four main drivers of enterprise value: economic profitability, capital growth, risk and competition.