MediaMix.ai is a state-of-the-art media mix modeling solution that leverages advanced Bayesian statistics to provide enterprise-level consumer brands with unprecedented insights into their marketing channel performance. In essence we answer the most important question that many marketers have a difficult time answering: "For each of your marketing channels are you overspending or are you underspend?". We work with Marketing Executives who struggle with marketing attribution & are unsure where to allocate their budgets, by helping them pinpoint how much each marketing channel, both digital & offline, contributes to sales, increase ROAS by up to 40%, and free up more ad spend to distribute on high ROI channels using our AI-Driven Marketing Optimization models.